The Mexican Hat scientific classification is Asteraceae. Its scientific name is Ratibida columnar.The   Mexican Hat lives  throughout  North  America. The  Mexican  Hat Blooming period is June-September. The height is 2-3 feet. The characteristic black, cone-shaped heads are surrounded by drooping, fire-red ray flowers with a splash or yellow accent. It looks like a Mexican hat  worn during Mexican fiestas.

http://aggie-horticulture.tamu.edu/wildseed/mexicanhat.html